Tinsley begins global research partnership with Tupperware Brands

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As another part of its commitment to HeForShe, Tupperware Brands also is partnering with Georgetown University to conduct global research intended to establish the degree to which women’s confidence acts as a key driver of overall global economic growth. The topic was inspired by the company’s experiences with women who struggle to set up a Tupperware business when not supported by the men in their lives. Heading up the research is Catherine Tinsley, a professor of management at Georgetown’s McDonough School of Business and executive director of the school’s Women’s Leadership Initiative. “There’s no doubt that people believe in the importance of gender diversity and companies are trying, really throwing money at it,” Tinsley says. “Yet, change still comes in trickles.”