What Companies Must Do Now That Better Is Also Cheaper

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The European Business Review

Larry Downes in the European Business Review: “Industry-disrupting products used to enter the market as inferior but more affordable versions of existing offerings, giving incumbents time to respond. Today’s disruptors are not just cheaper – they’re better. And not better over time but right from the start. To fight back, companies must first understand the four economic trends that are making these new disruptors possible.”

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