Catherine Tinsley: “Kate Spade & Company Redefining the Global Value Chain” (Huffington Post)
The Huffington Post
Commencement season is upon us, and as people venture out to find “affordable luxury” graduation gifts, they may find themselves in a Kate Spade & Company boutique. There they will find not only the latest shoes, dresses, and signature handbags, but also merchandise with the on purpose label, a special line with an extraordinary backstory. This line of merchandise is part of a social enterprise initiative that is improving livelihoods and changing lives — Kate Spade’s on purpose products are made by teams of artisans in rural Rwanda. For the past two years, I have been part of a research team with Georgetown University McDonough School of Business colleagues, Ed Soule and Pietra Rivoli, evaluating the impact of this venture. A few of our research findings strike me as particularly noteworthy, as explained in our full report.