Retail Dive quotes Executive Director John Mayo in a recent article on the FTC’s antitrust fight against Amazon

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“Coca-Cola or Pepsi might pay for an endcap position, or Bush’s Beans or whoever it is. Nobody tells the consumer, when they walk into the supermarket, that Bush’s Beans has paid for that product placement,” he said by phone. “That is a business practice that is employed extraordinarily widely, both online and offline, and it’s not routinely thought of as an anticompetitive practice. It is a way to differentiate yourself and to try to attract more business.”

Read the full article: Is Amazon just another retailer? The Federal Trade Commission doesn’t think so.